The 2011 Bologna Motor Show, International Automobile Exhibition, will be held in early December and will benefit from the presence of almost every player in the Italian car market. It is the only major motor show for the Italian market and one of the leading motor shows in the world.
After the superb 2010 edition, there is a great expectation for the Bologna Motor Show 2011. Well over 300 international exhibitors will present their latest cars and products to between 600,000 – 900,000 visitors
Key to the entertainment is the giant 84 SqM video screen, which will broadcast live coverage of track events, instant replays, interviews with drivers and celebrities and highlights from the exhibition.
Victor are pleased to offer a limited number of selected companies the chance to influence this spectacular audience, with a package of advertising on the Motor Show Arena giant screen strategically positioned on the circuit in the middle of the exhibition centre.
